In the last two weeks, I’ve been able to finish a rough copy of my Tesla car video. In the first of the two meetings since my last post, I spent some time discussing with my mentor about commercial videos. We discussed how commercial videos grab and keep the viewer’s attention. The editor can choose how the video flows according to the style of the product being shown in the video. My mentor encouraged me to find some commercials from larger card brands and take some inspiration from them. He also encouraged me to add my own voiceover to my video.
After some searching online, I found two main types of car commercials. Some were more focused on keeping the viewer’s attention through a quick and informational video style, such as this video: https://www.youtube.com/watch?v=BIujurh58tA. These are a common and cheap way for brands to get their name out. Others were focused on creating an intricate storyline that sells the car, such as these four videos: https://www.youtube.com/watch?v=O6Uj5EySGug&t=24s. Although it takes more time and creativity, it’s much more appealing and enjoyable to the viewer. I also found a video contest for Tesla, named project Loveday: https://www.tesla.com/en_CA/project-loveday. These videos were amazingly well created, but likely took a great time to think of the ideas, shoot the footage, and edit the video. Since I was using stock footage, I could only effectively choose the first option, which was making a quick and informational style video.
I was able to finish a rough draft of my video by the time of the second meeting with my mentor: https://youtu.be/crPzRGOlE_Q. He liked the music choice, and he also thought I sold the key points of the car well. We talked a bit about what I’m planning to add to improve the video. I plan to add text, a split screen effect in an area, and also try a bit of color grading, and have the video ready for next week.
How to Have a Beautiful Mind
The Six Hats
In this post, our task was to record and transcribe a conversation between us and our mentor. In this conversation, we need to identify the “Six Hats.” The Six Hats are composed of six different colors, representing different ways of thinking in a conversation.
White Hat – This hat includes hard facts and information that can be laid out. The white hat brings knowledge and intelligence to the conversation.
Red Hat – This hat includes feelings and intuition. It is used when there isn’t clear information to be on the topic. Generally, in these cases, red hats can provide quick and helpful thoughts to speak on.
Black Hat – This hat includes critical thinking and judging. It is the logical decision-making hat. Black hats help you spot flaws in logic and incorrect information.
Yellow Hat – This hat seeks for value and benefits of an action. This act of searching can lead to important insights or discoveries.
Green Hat – This hat is creativity. It asks for ideas, alternatives, possibilities, which creates new topics to branch off in a conversation.
Blue Hat – This hat keeps everything organized by defining the purpose of the conversation. It decides which hats to use at different times.
Transcription of Conversation