Alexandria Ocasio-Cortez Grassroots campaign

 

What exactly is a grass roots campaign? The definition of a grass root campaign is when you build something (usually a political issue) up from the bottom it is often at first community funded  with the hope of making a change, grassroot campaigns often act as a call to action showing people they would benefit from supporting a new cause. Grass root campaigns usually grow to be massive world wide phenomenon and often take on issues like racial inequality and climate change. 

In the case of AOC her average donation was 17 dollars because mainly collected donations from the community and did many small gatherings in neighbors houses to raise funds and spread her message.