Writing a blog is different from writing for other types of audiences. Not only should we consider how to design our website to appeal to a certain demographic, but also, we should convey and structure our ideas in a way that will grab the audience’s attention. Several aspects should be taken into account.

Narrative hook

Narrative hook plays an essential role in attracting audiences. Since the audience cannot see the entire article until they click on it, we need to grab their attention through our titles and the first few lines of the article. For example, when I was writing my first blog, I used two questions as my narrative hook – ‘Have you ever experienced a time when you just want to relax, stay at home, and do nothing? Have you found yourself in a situation where you couldn’t stay focus?’.By asking these questions, my audience may resonate with the experience and want to find out more. On the other hand, I don’t usually use narrative hooks when I need to write an academic essay, because I know my readers will finish reading it since it is already relatable by just looking at the title.

Writing in a suitable language

When we are targeting a demographic, we need to make sure that we write in a language that our audience can understand and relate to. For example, my blog targets high school students. I could not use a relatively complex sentence, because my audience may not understand what I am saying and lose interest. In contrast, if I am writing a highly academic blog that targets university students and professors, I could use more complex language that relates to a specific field of study.

Structuring ideas

Additionally, when I am reading a blog, instead of reading the article thoroughly, I tend to find the main points of the article first. Thus, breaking up your ideas and arranging them by using subheadings allow us to keep our audiences engaged. Not only do subheadings offer the audiences an opportunity to decide which are useful information to them, but also, they help writers to express their perspectives in an explicit manner. For example, in my second blog, I bolded certain words. Consequently, my audiences could locate important information as soon as possible, which will encourage them to finish reading the article.

‘You’

I noticed that in my blog, instead of using the first-person perspective, I tend to address my audience by using the second-person perspective. By doing this, I can communicate effectively with my readers. I could ask questions and draw them into the articles. For example, in my first blog, I suggested three ways to increase productivity. By using the second-person perspective, I could tell my readers what to do and how to react to certain problems in the course of study. My readers could relate and resonate with the situation discussed in the article and be more attracted to it.